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PROJECT DETAILS
We sent Hope Probe to Mars
with Emirates Mars Mission
IQ MODEL
The Insights
The late Sheikh Zayed Al Nahyan - founder of the UAE - met with the Apollo design team in the 70’s igniting the UAE’s endeavour for space exploration.
The Imagination
Established in 2006 through a knowledge program transfer with South Korea, MBRSC is leading the UAE’s national Space Program.
With a mandate to handle only events, Quill implemented its integration approach to provide an avant-gardiste approach to cover space exploration across different channels.
Integration
Design a complete communication plan that combines content creation, design, public relations, media management, social media, digital, media planning, live coverage and events.
For the past eight years, Quill has been the exclusive agency for the Mohammed Bin Rashid Space Centre (MBRSC), providing top-notch communication services.
Zayed Ambition Mission 1, Emirates Mars Mission, Emirates Lunar Mission, Longest Arab Astronaut Mission in History, First Arab Spacewalk are just few of the successful campaigns we have generated for MBRSC.
Our partnership with MBRSC is a testament to our dedication to advancing the field of space exploration
PROJECT
EMIRATES LUNAR MISSION LAUNCH
The requirement: Create an interest and social buzz before, during and after the launch of the Emirates Mars Mission, the first Arab interplanetary mission.
The process: Multiple social media content from hero videos, engagement posts, competitions and live tweets kept the world informed
The Challenge: Nishath or Pavishia
The Solution: Nishath or Pavishia
The Result
0
M+
Digital impressions across all
SM platforms till date
0
K+
Simultaneous live audience
across platforms during launch
0
M+
Video views across all platforms
till date
SOCIAL MEDIA
INSTAGRAM POSTS
