Contact Us
Great things in business are never done one. They're done by a team of people.
PROJECT DETAILS
We are empowering Dubai’s SMEs
and entrepreneurs with The
Entrepreneurial Nation
IQ MODEL
The Insights
Make the UAE home to 20 unicorns in the next 10 years.
A bold and focused objective set by The Office of the Minister of State for Entrepreneurship and SME.
The Imagination
Sheikh Zayed was a norm entrepreneur who championed the transformation of the UAE into a nation-building norms. Economically, his philosophy was pragmatic that effectively distributed wealth, set up a sovereign fund, diversified the economy, invested in economic and social infrastructure, and pursued environmental conservation.
Sheikh Rashed was an “entreprengineer”, an exceptional visionary who created Dubai as a regional economical hub, by developing infrastructure projects like Port Rashid (1972), Al Shindagha Tunnel (1975), Jebel Ali Port (1979), Dubai World Trade Centre (1978) and Dubai Drydocks (1983).
Integration
Create a brand from scratch and develop a comprehensive communication plan to support the mega initiative.
We worked closely with the Minister’s Office to create a powerful and impactful brand that reflected the vision and goals of the initiative. We developed a naming taxonomy, brand architecture, and verbal DNA that captured the essence of the project and conveyed its message effectively.
In addition to the brand development, we also created a complete visual identity for the master brand and its different programmes. We developed a communication plan that included corporate communication, social media, digital, and roadshows. We also created ads that were strategically placed to maximize reach and impact.
The project in its essence was a truly integrated solution.
Brand Identity
Logo Construct
The Logo
Design System
SOCIAL MEDIA
INSTAGRAM POSTS
WEBSITE
