Reinforcing the love for
the Arabic language with Bilarabi
IQ MODEL
The Insights
Establish the UAE and Dubai as a center for knowledge and research on a global and local scale.
Place the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), at the forefront of pioneering knowledge and research programs in the Arab World.
Use of our local knowledge and cultural nuances to build a brand with multiple initiatives and programs.
The Imagination
Turn the rigid news and information which was available into a consumer friendly content to drive engagement and create knowledge-led conversation on social media.
Promote the usage of Arabic language into a context which is approachable to the new generation.
The Insights
Our team has provided a comprehensive communication plan which included content creation, design, media management, social media, digital, campaigns, live coverage, and events.
Knowledge Summit in collaboration with UNDP, Youth Knowledge Forum, Bil Arabi, are just few of the campaigns that Quill successfully created and executed.
Our partnership with MBRF is a testament to our dedication to establish Dubai and the UAE as the centre for knowledge and research.
The requirement: Create digital content to push the mandate for Arabic language in the country.
The process: Strategising content to push the objectives of the foundation