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PROJECT DETAILS
We are building the UAE’s space sector with Mohammed Bin Rashid Space Centre
IQ MODEL
The Insights
The late Sheikh Zayed Al Nahyan - founder of the UAE - met with the Apollo design team in the 70’s igniting the UAE’s endeavour for space exploration.
The Imagination
Established in 2006 through a knowledge program transfer with South Korea, MBRSC is leading the UAE’s national Space Program. With a mandate to handle only events, Quill implemented its integration approach to provide an avant-gardiste approach to cover space exploration across different channels.
The Integration
Design a complete communication plan that combines content creation, design, public relations, media management, social media, digital, media planning, live coverage and events.
For the past eight years, Quill has been the exclusive agency for the Mohammed Bin Rashid Space Centre (MBRSC), providing top-notch communication services.
Zayed Ambition Mission 1, Emirates Mars Mission, Emirates Lunar Mission, Longest Arab Astronaut Mission in History, First Arab Spacewalk are just few of the successful campaigns we have generated for MBRSC.
Our partnership with MBRSC is a testament to our dedication to advancing the field of space exploration.
The requirement: Improve and expand MBRSC’s reach through social, PR and digital channels.
The process: Created a 360 degree integrated communication strategy to expand MBRSC brand and reach.
The Result
0
+
Media outlets worldwide
covered MBRSC news
0
K+
Followers increased across
all social media channels
in 3 years
0
+
Content ranging from videos,
animation, static created
and shared till date
PROJECT
EMIRATES LUNAR MISSION LAUNCH
The Challenge:
Create interest and social buzz before, during and after the launch of the Arab world’s first mission to the lunar surface.
The Solution:
An integrated communication solution that included multiple social media content from countdown to launch videos, competitions and live tweets in addition to a rounded PR strategy that covered the mission, scientists and people behind the scenes and more.
The communication strategy kept the world abreast with everything to do with the Emirates Lunar Mission.
The Result
0
+ million
Digital impressions across
all social media platforms
0
+
Coverage from global media
outlets covered news related
to the mission
0
K+
Engagement across all social
media platform during
campaign period
SOCIAL MEDIA
INSTAGRAM POSTS
SOCIAL MEDIA
INSTAGRAM POSTS
CORPORATE COMMUNICATIONS
